Effective Date: 25 March 2026
Business Name: Sharp Scale
Sharp Scale (“we,” “us,” or “our”) operates https://sharpscaleai.com/home . This Privacy Policy describes how we comply with the New Zealand Privacy Act 2020 and the Unsolicited Electronic Messages Act 2007 when we collect, use, disclose, and protect your personal information when you visit our website, use our services, or interact with us via SMS, email, or other communication channels.
By using our services, you consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our services immediately.
1. Information We Collect. We may collect the following categories of personal information:
Full name
Email address
Phone number (including mobile number for SMS communications)
Mailing address
Business name and details
Payment and billing information
IP address and browser/device information
Website usage data (pages visited, time on site, click behaviour)
Information you provide via forms, surveys, or direct communication
SMS opt-in data and consent records
Audio recordings and transcripts of calls with our team or AI-assisted agents (for quality and training purposes).
2. How We Use Your Information. We use the information we collect for the following purposes:
To provide, maintain, and improve our marketing services
To communicate with you about your account, services, and inquiries
To send SMS messages related to appointment confirmations, reminders, promotions, and service updates (only with your explicit consent)
To send marketing emails and newsletters (with your consent)
To process payments and manage billing
To analyse website traffic and user behaviour to improve our services
To comply with legal obligations and enforce our terms
3. Automated Communications & AI Messaging Policy. By providing your phone number and opting in, you consent to receive automated communications from Sharp Scale. These are facilitated by automated systems and AI-assisted voice agents and may include:
Appointment confirmations and reminders (SMS/Email).
Service updates and notifications.
Promotional offers (with separate marketing consent).
Automated follow-up voice calls or messages if a scheduled Zoom strategy call is missed.
Opt-Out & Help:
SMS: Reply STOP to any text to opt out.
Voice/AI Calls: You may opt out during any AI-assisted call or by emailing [email protected].
Support: Reply HELP to any SMS or contact us directly.
Message and data rates may apply. We are not responsible for carrier charges.
4. No Sharing of SMS Opt-In Data. We will never sell, rent, lease, or share your SMS opt-in data or phone numbers with any third parties for their own marketing purposes. Your SMS consent information is strictly used by Sharp Scale to deliver the messages you have opted in to receive. This commitment applies to all data collected through our SMS opt-in process, including your phone number, opt-in status, and messaging preferences.
To be absolutely clear: No third party will receive your phone number or SMS opt-in information for marketing or promotional purposes under any circumstances.
5. Cookies and Tracking Technologies. We use cookies, pixels, and similar tracking technologies on our website to:
Remember your preferences and settings
Analyse website traffic and usage patterns
Deliver targeted advertising and measure ad performance
Improve user experience
You can manage cookie preferences through your browser settings. Disabling cookies may affect your experience on our website. We may use third-party analytics and advertising tools (such as Google Analytics, Meta Pixel, etc.) that may collect information about your browsing activity.
6. Data Security. We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorised access, use, alteration, or destruction. These measures include:
Encrypted data transmission (SSL/TLS)
Secure storage of personal data with access controls
Regular security assessments and updates
Employee training on data protection practices
While we take data security seriously, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your information.
7. Your Rights. You have the following rights regarding your personal information:
Access: You may request a copy of the personal information we hold about you.
Correction: You may request that we correct inaccurate or incomplete information.
Deletion: You may request that we delete your personal information, subject to legal obligations.
Opt-Out: You may opt out of marketing emails by clicking the unsubscribe link in any email, or opt out of SMS messages by replying STOP.
Data Portability: Where applicable, you may request your data in a machine-readable format.
To exercise any of these rights, contact us at [email protected] .
8. Third-Party Services. We may use third-party service providers to assist with our operations, including but not limited to:
Payment processors
Email marketing platforms
SMS messaging platforms
Analytics and advertising platforms
CRM and scheduling software
AI voice and messaging platforms (such as Retell) for automated appointment follow-ups.
These providers are contractually obligated to protect your data and may only use it to perform services on our behalf. We do not sell your personal information to third parties.
9. Data Retention. We retain your personal information only for as long as necessary to fulfil the purposes described in this policy or as required by law. When information is no longer needed, we securely delete or anonymise it.
10. Children’s Privacy. Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected information from someone under 18, we will take steps to delete that information promptly.
11. Changes to This Policy. We may update this Privacy Policy from time to time. When we make changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our services after changes are posted constitutes your acceptance of the updated policy.
12. Contact Us. If you have any questions or concerns about this Privacy Policy, please contact us:
Business Name: Sharp Scale
Privacy Officer: The Director
Email: [email protected]
Postal Address: 131B Crossfield Road, Glendowie, Auckland 1071